Coles is celebrating National Banana Day by donating 10 cents from every kilogram of Cavendish bananas sold at its supermarkets over the next week to Little Athletics Australia with the help of its Aussie banana growers and suppliers.

All funds raised will be directed to the Coles Little Athletics Community Fund to provide sports equipment grants for grassroots Little Athletics clubs and centres. The fund has already provided 417 Little Athletics centres across Australia with more than $2 million in sports equipment grants in just four years.

Australian pole vault record holder and Coles ambassador Nina Kennedy encouraged shoppers to buy a bunch of bananas over the next week to help grassroots Little Athletics centres across the country.

“Little Athletics played a huge part in helping me become the athlete I am today and any support we can give local clubs and centres to buy new and safe sports equipment is invaluable,” she said.

“I hope shoppers across the country can help support our future Aussie track and field stars by buying a bunch of bananas this week.  Not only will you be supporting a great cause, but you’ll be getting a nutritious, healthy snack for your lunchbox.”

Coles Little Athletics Australia President Sherrie Boulter said the funds raised from banana sales at Coles this week would help kids to participate and stay in sport.

“It’s incredible to think that in just five years, Coles has donated more than 3.7 million bananas to Little Athletics.  The banana donations have played a huge role in helping to embed healthy eating habits among young athletes and at Little Athletics canteens across Australia,” she said.

Australian Bananas has also thrown their support behind Coles’ Little Athletics Banana A Peel, and General Manager of Marketing at Hort Innovation, Jane Smith welcomed the initiative to fundraise for a worthy cause and celebrate Aussie bananas at the same time.

The Coles Little Athletics Banana A Peel will run in all Coles supermarkets from Wednesday 27 April to Tuesday 3 May.

Photo: (Left to Right )Jaryd Clifford, Richard Burford, Nina Kennedy, Clementine Whiteley and Matthew Denny with Coles Bananas to celebrate National Banana Day