Australians love sport for the passion not the punt. That’s the message as Member for Macarthur Mike Freelander backs sweeping new gambling reforms unveiled by the Australian Government.
Dr Freelander, a long-time advocate and Co-Chair of the Parliamentary Friends for Gambling Harm Minimisation, says the changes mark a crucial turning point.
“Gambling harm is a public health concern that I am deeply troubled by and so I welcome these important reforms by the Prime Minister,” he said.
From January 1, 2027, Australians will see a major shake-up aimed at protecting families, especially children, from relentless betting promotions.
Among the key changes:
- Gambling ads capped at three per hour on TV and banned entirely during live sport
- Radio ads banned during school drop-off and pick-up times
- Online ads restricted to logged-in adults, with opt-out options
- Celebrities and athletes barred from promoting betting
- Stadium and jersey sponsorships to be phased out
- Crackdowns on online “pocket pokies” and offshore operators
- Stronger laws against match-fixing
- Expanded support through BetStop and financial counselling services
The reforms target what many have called a “deluge” of gambling advertising particularly in sport, where odds have become as visible as the scoreboard.
“I know there is much more to do, however these reforms are a step in the right direction,” Dr Freelander said.
For a nation that prides itself on fair play, the odds may finally be shifting back in favour of the game itself.
