Liquorland will donate 25 cents from every sale in-store and online over the next three days (from March 3rd to 5th) to the environmental charity Clean Up Australia, as part of its Love Your Land campaign.
This is in addition to the 50 cent donation the retailer provides the charity from every sale of its Drop of Good wine range throughout the year.
Coles Liquor Group has partnered with Clean Up Australia for the past two years, raising more than $240,000 to support the country’s largest community based environmental event.
“We are so proud to be supporting Clean Up Australia for the third year. It’s great to be able to help the charity raise much-needed funds, as well as inspire our team to take part in the event,” Coles Liquor Chief Executive Darren Blackhurst said.
The funds raised will be used to provide thousands of free Clean Up kits to help volunteers clean up their local parks, beaches, rivers and outdoor spaces in their local communities.
Each Clean Up kit will include biodegradable rubbish collection and recycling bags, protective gloves, a high-vis vest, and an optional sharps container to keep volunteers safe.
“Thanks to Coles Liquor’s support over the past three years, Clean Up kits have been provided to thousands of volunteers right around the country, from the tip of the Top End, to the rainforests of Tassie, from Albany to Yungaburra. With this support we’ve been able to drive real change,” Clean Up Australia Chair Pip Kiernan said.
“We know many Australians are feeling overwhelmed and unsure of how they can help protect the environment. Taking part on Clean Up Australia Day is a practical way for each of us to be part of the solution and show our love for the land.”
Liquorland launched its Love Your Land campaign earlier this year to drive awareness of environmental issues that affect all Australians and highlight solutions which move us towards a circular economy.
(Tobacco only and gift card only transactions are excluded from the campaign.)
Photo: Coles Liquor Chief Executive Darren Blackhurst and Clean Up Australia Chair Pip Kiernan
